Kano Model Product Backlog Prioritization Technique
The Kano model was developed by Prof. Noriaki Kano during 1980s. Kano model basically classifies customer preferences into five categories for customer satisfaction. This is one of the most popularly used product backlog prioritization technique.
To identify the 5 classification in Kano model, for each functionality, two questions would be asked to the user/customer.
1. How would you feel if this functionality is “PRESENT” ?
2. How would you feel if this functionality is “ABSENT” ?
With following options to choose from,
“I Like It”, “I Expect It”, “I’m Neutral”, “I Can Live”, “I Hate It”.