Agile Product Management

Product Life Cycle

Product Life Cycle Philip Kotler divides product life cycle into 5 stages Research & Development Introduction Growth Maturity Decline product life cycle stages & product strategy Understanding product life cycle and product strategy help us get the best out of market and products.  Development : This is the stage where the product is conceptualized and development activities starts keep look forward for quick entry into the market to show the key differentiators. During this stage of product life cycle, product strategy should focus on product feasibility, viability and business benefits.…

Read More
Agile Product Management

Product Strategy

Product Strategy Doing the right thing is more important than doing the thing right. A Strategic plan that accounts & focus on the vision, goals, purpose of the product, product differentiators, business goals and investment by company, is referred as product strategy. Product Strategy is not only influenced, it’s also is inline with product vision and business strategy.  Elements of product strategy. 3 elements where Product Strategy is derived from are  The market & customer needs. The key features &  differentiators,  The business goals. The market & customer needs : Every…

Read More